The Master of Business Administration Marketing specialization is designed to allow students to gain experience in distilling a situation into a well-defined business solution in order to exploit marketing-based opportunities for an organization of their choice. They will apply business tools and concepts to analyze a variety of alternative solutions.
Master of Business Administration with Marketing Specialization
Marketing Specialization Courses
The compulsory, three-course sequence (9 credits) in the MBA with a specialization in Marketing Management is as follows:
| Course Number | Course Title | Prerequisite(s) |
|---|---|---|
| MKT6591 | New Product Development | MBA Foundation |
| MKT6592 | Integrated Marketing Communications | MKT6591 |
| MKT6593 | Marketing and Organizational Strategy | MKT6592 |
MBA Foundation
The Master of Business Administration program (MBA) is designed to enhance the management and critical decision-making skills students need to function effectively within an organization. Emphasis is placed on quantitative and qualitative analyzes of business information to improve business decision-making.
| Course Code | Course Title | Prerequisite(s) |
|---|---|---|
| COM6525* | Managerial Communication and Ethics | None |
| ORG6502* | Human Relations and Organizational Behaviour | COM6525 |
| MGT6558* | Strategic Management | COM6525 |
| MGT6580* | Organizational Leadership and Change Management | COM6525 |
| ECO6533 | Economics for Managerial Decision Making | COM6525 |
| ACC6539 | Accounting for Managerial Decision Making | COM6525 |
| QNT6554 | Statistics and Research Methods for Managerial Decisions | COM6525 |
| MGT6554* | Operations Management | COM6525, ORG6502, MGT6580 |
| FIN6540 | Management Accounting | COM6525, ORG6502, MGT6580, ACC6539 |
| FIN6554 | Finance for Managerial Decision Making | FIN6540 |
| MGT6573* | Project Management in the Business Environment | COM6525, ORG6502, MGT6580, QNT6554 |
| MKT6551* | Marketing Management | COM6525, ORG6502, MGT6580, QNT6554 |
| MGT6557* | Corporate Governance | COM6525, ORG6502, MGT6580 |
| MBA6533* | Strategic Planning and Implementation | All previous courses |
* Courses must be completed at Meritus University.
Full Degree Description
For more information, please view the full Master of Business Administration with Marketing Specialization description.
How it Works
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