The Bachelor of Business Administration (BBA) with a specialization in Marketing focuses on marketing managers and the creative, analytical, and leadership abilities needed to manage the marketing function of a business enterprise. The Marketing specialization addresses how to identify customer needs, how to communicate information about products and services to customers and potential customers, where to market and how to price products and services, and how to respond to growing demands of markets in different countries and cultures.

All courses require IDC 1100 and PHL 1151 from Tier I as prerequisites. Additional prerequisites are listed below the course name. Courses in this table are not necessarily in the order they must be taken, as they are subject to course waiver and residency requirement rules (see Admissions Procedures). Of the specialization courses, only the final capstone course cannot be waived.

Requirements for Degree Completion

The degree requirements for the BBA program are as follows:

• Completion of a minimum of 40 courses (120 credits), that includes the following distribution:
  • Completion of 20 Tier I foundation courses (60 credits).
  • Completion of 10 Tier II professional stream courses (30 credits).
  • Completion of 10 specialization courses (30 credits), culminating in a specialization capstone course.
• A minimum cumulative University grade point average of 2.0.

Tier I: Foundation (20 courses total)

Students in all undergraduate programs take the same set of 18 foundation courses to build a base of skills and knowledge required for professional life and lifelong learning. As the foundation for the more program-specific study of Tiers II and III, Tier I courses are designed to assist students in developing management, communications, critical thinking, and problem solving-skills needed for professional growth. These courses also strengthen students’ appreciation of the larger social, political, scientific and aesthetic cultures in which they live and work. In addition to the 18 required courses, students select two (2) elective courses at the 1000- or 2000-level, provided they have met the course’s prerequisites.

Tier II: Professional Stream (10 courses total)

Building upon the foundation courses, students proceed to the program’s professional stream where they begin to focus upon professional and organizational management. This stream is designed to develop knowledge and skills in each program’s respective core areas of management practice as well as the ability to analyze and synthesize data.

In the professional stream, the nine-course curriculum is designed to produce graduates ready to function in management positions with the competencies, knowledge, skills, and attitudes necessary for success in the global workplace. The coursework gives graduates a broad and holistic view of the complexity of issues in today’s business environment. The professional stream is the basis for career growth and a stepping stone to a graduate program. Students will also choose one elective at the 3000 level.

Additional Admissions Requirements for Undergraduate Applicants

• Completion of high school or a GED certificate, or anappropriate comparable foreign equivalent.
• A minimum of one (1) year of full-time, post high school workexperience with exposure to organizational systems andmanagement processes OR a cumulative grade point average(GPA) of 2.0 on the student’s high school transcript.
• Be currently employed or have access to a suitable workenvironment to provide the opportunity needed to completework assignments.

For more information, please view the full Bachelor of Business Administration with Marketing Specialization description.