The Bachelor of Business Administration (BBA) with a specialization in Communications is designed to develop the knowledge and skills for effective communication within the business environment. The Communications specialization focuses on the development of professional competencies and values in such areas as: public relations; communications theory; communication law and ethics; mass communication; media and advertising; and applications in business communications.

All courses require IDC 1100 and PHL 1151 from Tier I as prerequisites. Additional prerequisites are listed below the course name. Courses in this table are not necessarily in the order they must be taken, as they are subject to course waiver and residency requirement rules (see Admissions Procedures). Of the specialization courses, only the final capstone course cannot be waived.

Requirements for Degree Completion

The degree requirements for the BBA program are as follows:

• Completion of a minimum of 40 courses (120 credits), that includes the following distribution:
  • Completion of 20 Tier I foundation courses (60 credits).
  • Completion of 10 Tier II professional stream courses (30 credits).
  • Completion of 10 specialization courses (30 credits), culminating in a specialization capstone course.
• A minimum cumulative University grade point average of 2.0.

Tier I: Foundation (20 courses total)

Students in all undergraduate programs take the same set of 18 foundation courses to build a base of skills and knowledge required for professional life and lifelong learning. As the foundation for the more program-specific study of Tiers II and III, Tier I courses are designed to assist students in developing management, communications, critical thinking, and problem solving-skills needed for professional growth. These courses also strengthen students’ appreciation of the larger social, political, scientific and aesthetic cultures in which they live and work. In addition to the 18 required courses, students select two (2) elective courses at the 1000- or 2000-level, provided they have met the course’s prerequisites.

Tier II: Professional Stream (10 courses total)

Building upon the foundation courses, students proceed to the program’s professional stream where they begin to focus upon professional and organizational management. This stream is designed to develop knowledge and skills in each program’s respective core areas of management practice as well as the ability to analyze and synthesize data.

In the professional stream, the nine-course curriculum is designed to produce graduates ready to function in management positions with the competencies, knowledge, skills, and attitudes necessary for success in the global workplace. The coursework gives graduates a broad and holistic view of the complexity of issues in today’s business environment. The professional stream is the basis for career growth and a stepping stone to a graduate program. Students will also choose one elective at the 3000 level.

Additional Admissions Requirements for Undergraduate Applicants

• Completion of high school or a GED certificate, or anappropriate comparable foreign equivalent.
• A minimum of one (1) year of full-time, post high school workexperience with exposure to organizational systems andmanagement processes OR a cumulative grade point average(GPA) of 2.0 on the student’s high school transcript.
• Be currently employed or have access to a suitable workenvironment to provide the opportunity needed to completework assignments.

For more information, please view the full Bachelor of Business Administration with Communication Specialization description.